In the Spotlight

From Neighbors to Partners: How We Plan to Help Children Through Iniuva

A chance encounter in a Hamburg apartment building brought Markus Baumanns and pediatrician Professor Søren Gersting together. Today, they are building Iniuva together—a startup that uses artificial intelligence to develop drugs for rare genetic diseases in children. Company Companions is on board as an investment partner: Markus Baumanns will serve as chairman of the board and, together with Gersting, is establishing the governance and financing structure for the next phase of growth. “ZEIT für Unternehmer” met with the two for an interview.

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Newsletter: "Embracing Uncertainty"

company companions GmbH

September 1, 2025

#40 AI doesn't change the way we work. AI changes what work is.

Organizations are stuck on the operational “how” of AI implementation—but AI requires a different way of thinking: moving away from rigid plans toward strategic judgment and continuous learning. Those who succeed are the ones who curate knowledge and put people at the center, rather than

Newsletter: "Embracing Uncertainty"

company companions GmbH

Aug. 4, 2025

#39 Optimism

Amid grim headlines and a sense of powerlessness, another force is quietly growing: constructive optimism. Those who cultivate it focus on what is possible, strengthen their ability to take action on a small scale, and open up opportunities for real progress.

Newsletter: "Embracing Uncertainty"

company companions GmbH

July 7, 2025

#38 It's the culture, stupid!

Many hope that AI will make work easier through automation. But fears and burnout persist when there is a lack of cultural change. Only by creating space for curiosity and collaborative experimentation can AI truly be effective in the workplace.

Newsletter: "Embracing Uncertainty"

company companions GmbH

June 2, 2025

#37 A Lackluster Culture of Discussion

Meetings are often seen as time-wasters—despite countless tips and tools. The real key often lies elsewhere: in a better culture of discussion and the example set by leaders.

Newsletter: "Embracing Uncertainty"

company companions GmbH

May 5, 2025

#36 Dealing with Daily Setbacks 

Leaders are now called upon to project confidence and open up new possibilities—even though they themselves often don't know exactly where things are headed.

Inspiration that motivates action

company companions GmbH

April 15, 2025

From Insight to Action: Smart Questions as a Compass for the Future

In uncertain times, the temptation is great: Companies try to make the future tangible through forecasts that are as accurate as possible and base their strategic decisions on them. The problem is that these forecasts often turn out to be inaccurate—and

Newsletter: "Embracing Uncertainty"

company companions GmbH

April 7, 2025

#35 Autocratic Structures on the Rise. What Can We Do?

The foundation of free enterprise within a reliable legal framework is under pressure. Throughout history and in the present day, entrepreneurs have not always proven to be the most reliable guardians of these very foundations upon which they themselves stand.

Inspiration that motivates action

company companions GmbH

March 28, 2025

Those who understand their own customers succeed

"There's only one boss: the customer," said Sam Walton, founder of the U.S. supermarket giant Walmart. And even if Walton is exaggerating a bit here, maintaining an active dialogue with your most important customers is a crucial factor in building long-term, successful business relationships.

Inspiration that motivates action

company companions GmbH

March 19, 2025

Strategy Beyond SWOT

The SWOT analysis is a proven tool, but is it enough? If you really want to understand your strengths and weaknesses, you need to dig deeper. Why do your best customers work with you? Are you making the most of your opportunities? And what can you safely leave out?

Inspiration that motivates action

company companions GmbH

March 6, 2025

The 8 No-Gos of Strategy Work: How Strategy Development Is Guaranteed to Fail  

Strategy development often fails due to common mistakes. Learn about the 8 biggest no-gos in strategy work—and how to avoid them to stay competitive in the market over the long term. Read now and make smarter strategic decisions!

Newsletter: "Embracing Uncertainty"

company companions GmbH

March 2, 2025

#34 So much for uncertainty! By 2028, superintelligence will shape everyday life and the economy. 

We are living in a transitional period. Business models and work practices are out of step with what is technologically possible now and what will soon be possible.

Inspiration that motivates action

company companions GmbH

Feb. 28, 2025

"Rethink how we organize our work with the help of artificial intelligence and become 20% more efficient."

AI is the key to efficiency and cost savings—but only if companies use it strategically. Companies that develop smart solutions now for accounting, financial planning, meetings, and administrative tasks can reduce fixed costs by 20%.

Monthly Newsletter

"Embrace Uncertainty"

Do you have responsibility in a medium-sized company, a fast-growing start-up or a large non-profit organization?

In his monthly newsletter, Dr. Markus Baumanns shares industry insights, discusses business news, and poses thought-provoking questions. Look forward to food for thought, new perspectives, and stimulating discussions—sign up for the newsletter now!

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