From Insight to Action: Smart Questions as a Compass for the Future

In uncertain times, the temptation is great: Companies try to make the future tangible through forecasts that are as accurate as possible and base their strategic decisions on them. The problem is that these forecasts often turn out to be inaccurate—and a linear trend that we can predict is no longer the future, and probably never was.

Those who understand their own customers succeed

“There’s only one boss: the customer,” said Sam Walton, founder of the U.S. supermarket giant Walmart. And even if Walton is exaggerating a bit here, maintaining an active dialogue with your most important customers is a crucial factor in building long-term, successful business relationships and remaining competitive in the market.

Strategy Beyond SWOT

The SWOT analysis is a proven tool, but is it enough? If you really want to understand your strengths and weaknesses, you need to dig deeper. Why do your best customers work with you? Are you making the most of your opportunities? And what can you safely leave out?

Strategy Development in an Era of Technological Leaps 

Superintelligence by 2028—what does that mean for businesses?
AI will not only optimize processes, but also act independently, make decisions, and transform markets. Those who fail to develop a clear strategy now risk being left behind by the future.